Global Campaign FIFA World Cup 2014
(Wieden Kennedy Amsterdam)
The central documentary of the Powerade campaign follows Nico, born with only one leg, as he grows up and defies expectations; redefining possibility. Incorporating hours of home video footage edited with live action film, Nico’s documentary portrays the raw and inspiring willpower of a young man who refuses to let any challenge stand in his way. Nico’s documentary is being streamed globally on Powerade’s YouTube channel and appeared as a television commercial in select markets.