POWERADE

Global Campaign FIFA World Cup 2014
(Wieden Kennedy Amsterdam)

The central documentary of the Powerade campaign follows Nico, born with only one leg, as he grows up and defies expectations; redefining possibility. Incorporating hours of home video footage edited with live action film, Nico’s documentary portrays the raw and inspiring willpower of a young man who refuses to let any challenge stand in his way. Nico’s documentary is being streamed globally on Powerade’s YouTube channel and appeared as a television commercial in select markets.

Epica 2014 Award for Wieden+Kennedy’s Powerade campaign